There is the problem of legal ownership of the data (If a user stores some data in the cloud, can the cloud provider profit from it?). Many Terms of Service agreements are silent on the question of ownership.[123] Physical control of the computer equipment (private cloud) is more secure than having the equipment off-site and under someone else's control (public cloud). This delivers great incentive to public cloud computing service providers to prioritize building and maintaining strong management of secure services.[124] Some small businesses that don't have expertise in IT security could find that it's more secure for them to use a public cloud. There is the risk that end users do not understand the issues involved when signing on to a cloud service (persons sometimes don't read the many pages of the terms of service agreement, and just click "Accept" without reading). This is important now that cloud computing is common and required for some services to work, for example for an intelligent personal assistant (Apple's Siri or Google Assistant). Fundamentally, private cloud is seen as more secure with higher levels of control for the owner, however public cloud is seen to be more flexible and requires less time and money investment from the user.[125]
In the cloud-enabled approach, you are also able to leverage cloud-based security capabilities for more effectiveness and use cloud intelligence to improve your threat detection and response time. By shifting responsibilities to the cloud provider, organizations can get more security coverage, which enables them to reallocate security resources and budget to other business priorities.
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Cloud computing offers companies convenient models to access infrastructure, platform, and software offerings on a pay-as-you-go basis. With cloud computing, companies are freeing up capital, streamlining IT maintenance, modernizing and scaling business approaches, building security and flexibility into services and solutions, helping customers in new ways, and growing their business in ever-changing market conditions. 2ff7e9595c
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